Business Protection
Safeguarding your businesses future
We help businesses navigate the ‘human side’ of risk management. By protecting your most valuable assets, your people. We ensure that a critical illness, death or serious illness doesn’t destabilise your company’s future or stakeholder confidence. As people-risk specialists, we empower your business to build operational resilience.
What are the potential adverse outcomes?
No business is immune to the operational disruption caused by the loss of a key individual. While most insure their physical assets, many significantly underestimate the catastrophic financial void left when a leading innovator or decision-maker is suddenly absent.
- Loss of Profits: According to various studies, over half of businesses think they would cease trading within a year if a key person died or became critically ill.
- Succession Disputes: Without a plan, a deceased shareholder’s interest might pass to their family, who could then become involved in management or sell the business to a competitor. Sometimes a request for a redemption of equity interest may happen, many businesses in this scenario may not be able to fund the redemption request, leading to costly legal disputes.
- Outstanding Debt: If a key individual, often a director or owner, has personally guaranteed business loan. Lenders may demand immediate repayment upon their death, placing immense strain on the company’s finances.
- Operational Disruption: Finding and recruiting a replacement for a specialist or founder with key client relationships and knowledge can be time-consuming and expensive.
- Staff Uncertainty: The instability following a loss of a key individual can lead to staff turnover and loss of confidence among internal and external stakeholders.
A Specialist Approach for Every Business Size
Our advisory framework is built for adaptive resilience. Whether you are a scaling startup or a mature enterprise, we provide a structured, end-to-end service that identifies and mitigates the specific ‘people risks’ that could otherwise derail your strategic growth.
Proudly serving:
- New Ventures & Small Businesses: Providing foundational support for initial investments and personal assets, offering peace of mind to grow.
- Established SME’s: Helping owners navigate planning and key employee retention strategies.
- Large Enterprises: Offering sophisticated solutions for managing high-value risks, ensuring operational resilience across complex corporate structures.
Our Solutions: Tailored Insurance
Our advisory service identifies potential vulnerabilities and implements robust contingency funding to maintain your company’s stability during critical health-related setbacks
- Key Person Insurance: Provides a cash injection to your business if a vital employee dies or becomes critically ill. The money can cover recruitment costs, loss of profits, and temporary staff to keep operations running smoothly.
- Shareholder & Partnership Protection: Ensures the remaining owners have the funds to buy the deceased shareholder’s shares at a fair value. This keeps control within the business and provides a fair payout to the former owner’s family.
- Business Loan Protection: A life or critical illness policy that covers outstanding business loans or commercial mortgages, ensuring debts are cleared without impacting the business’s capital or the owners’ personal assets.
- Relevant Life Insurance: A tax-efficient life insurance policy for an employer to provide a single, lump-sum life insurance for the benefit of the employee’s family.
- Personal Guarantee Insurance: protecting business owners or directors from losing personal assets—such as their home or savings—if their business fails and a lender calls in a signed personal guarantee.
Why Choose Us as Your Broker?
We strip away the jargon to provide a clear, tech-forward experience that puts you in control, delivering a bespoke plan that fits your life perfectly.
- Specialist Expertise: As dedicated business protection specialists, we understand the nuances of the market and the specific risks your business faces. Which is a benefit of a being a Broker at Lloyds of London.
- Personalised Advice: We take the time to understand your unique business structure and needs, recommending a tailored solution. Not a one-size-fits-all policy.
- Ongoing Support: We assist with the entire process, from initial conversations and policy selection right through to claims support. Ensuring your cover remains reflective of your circumstances as your business grows and events change.
- Keeping it simple: Many brokers and insurers provide their customers with jargon. We try our very best to simply explain everything you need to know, in a way that supports our duty to customers and supports those who are most vulnerable.
Let’s Talk
Call us on +44 (0)207 980 3800, email us at enquiries@limestreetbrokers.com, or fill in the form below. One of our advisors will be in touch shortly.
The Team
Yusuf Ali – LLB (Hons), Cert CII, AIoD
Head of Employee Value & Protection


