News

Lime Street Insurance Brokers Limited appoints Yusuf Ali to lead new Employee Value and Protection Insurance Broking Team

[London, 19^th August 2025] —

Lime Street Insurance Brokers Limited (Lime Street), a dynamic and client-focused Lloyd’s and London Market insurance brokerage, is delighted to announce the appointment of Yusuf Ali as its new Head of Employee Value and Protection (EVP). This strategic hire reinforces the company’s commitment to driving meaningful change in how businesses approach employee value and protection through the delivery of innovative and comprehensive risk management solutions that protect businesses, employees, and their families.

In this new role, which will commence in October 2025, Yusuf will spearhead the development and execution of EVP strategies, focusing on creating tailored insurance solutions in collaboration with clients to help attract, retain, and safeguard top talent while securing business continuity – building stronger and more secure futures.

Steve Gowland, CEO of Lime Street Insurance Brokers Limited, said:

“We are absolutely delighted to welcome Yusuf to our team. His extensive expertise in employee value and protection will be instrumental in delivering and developing our EVP offering. At Lime Street we recognise that people are the heart of every business, and Yusuf’s leadership will ensure we provide market-leading solutions that protect our clients’ most valuable assets—their workforce and their families – enhancing our forward thinking and supportive team.”

Lime Street Insurance Brokers is actively recruiting to expand its Employee Value and Protection division to meet client demand for comprehensive workforce risk management solutions.  Please click here for details of the exciting opportunities available to join this dynamic, fast growing team across our product offerings.

About Lime Street Insurance Brokers Limited:

Lime Street Insurance Brokers is a dynamic and client-focused Lloyd’s and London Market insurance brokerage, committed to delivering innovative and effective solutions across a range of specialist markets.

We are an independent Lloyd’s broker established in 2011, built on the traditional values of the insurance market while embracing a modern, client-focused approach. We are committed to delivering innovative, tailored insurance solutions with integrity, expertise, and responsiveness at the core of everything we do.

In 2023, we expanded our footprint into the European Economic Area with the establishment of a subsidiary in Germany, enhancing our ability to support clients across Europe and reinforcing our dedication to international service and compliance.

Our experienced management team is committed to building a business with global reach and a strong reputation for developing long-term professional relationships. These relationships are built on a deep understanding of each client’s business and their unique insurance requirements—not a “one-size-fits-all” solutions.

At Lime Street Insurance Brokers we foster a collegiate and welcoming environment for insurance professionals and their clients, encouraging the development of mutually beneficial, long-term relationships.

We recognise that producing brokers are inherently entrepreneurial, and our model embraces this by allowing them to focus on their strengths – free from the administrative burdens that often dull their competitive edge in larger broking firms.

To deliver consistently high levels of service, we place great importance on recruiting and investing in talented professionals and advanced, high-tech operating systems. Our team possesses in-depth knowledge of the insurance products within their areas of expertise and are dedicated to delivering cost-effective, tailored cover that meets each client’s specific risk profile and wider needs.

Lime Street Employee Value & Protection Insurance Broking Team

Our Employee Value and Protection Insurance Broking Team has been launched to deliver tailored risk management and insurance solutions that safeguard our clients’ workforce and enhance employee well-being. Our focus will be on creating comprehensive, cost-effective, and compliant employee benefits and protection programs that support the health, financial security, and overall well-being of employees while aligning strategically with our clients’ business objectives.

We will specialise in protecting individuals, businesses and employees with a robust risk management programme with an aim to retain, recruit, attract and protect top talent, while safeguarding your family and business against financial distress.

We will partner with businesses of all sizes to design, implement, and manage comprehensive benefits programs that align with organisational goals and workforce needs.

For media inquiries, please contact:

Mr Ian Ward
Managing Director – Broking Operations
ian.ward@limestreetbrokers.com
+44 (0)7795 473 995